We partnered with Apogee Digital Media to execute programmatic display campaigns. What they delivered went far beyond media management. As a strategic partner for Avalara, Apogee gives us deep insight into our customer journey and how to optimize our marketing programs to show an ongoing return.
Director of Digital Marketing
Effectively driving new consumer acquisition for Donuts Inc. is complicated. Several media partners tried and failed. Then came Apogee. Their willingness to get dirty in reams of data, collaborate closely with our team and perpetually test and learn enabled them to easily beat our target CPA in 2017.
Often, Apogee will pleasantly surprise me with valuable campaign insights that make me smarter about our target audience behaviors. We’re confident in Apogee’s ability to help us significantly scale our performance media programs – and new customers – in 2018 and beyond.
Senior Director, Marketing
“We have been impressed with Apogee’s careful, methodical approach; they ramp ad spend slowly, tweaking as they go along, they pay close attention to conversion rates and ROI and provide us detailed reporting.”
Director of Acquisition
For butter LONDON, working with Apogee is a no-brainer. We had tried working with media vendors, placing media ourselves, not doing any media at all… you name it, we tried it, and nothing produced the results that Apogee has. Apogee takes the guess-work out digital marketing and uses deep media expertise and innovative technology together to find the optimal channel and audience mix to convert sales. They have worked with us to develop a thorough plan for all stages of the customer lifecycle. From acquisition to retention they ensure that we are making the most of our marketing budget. They are truly changing the way media is bought today.
Senior Director of Digital Marketing
I started working with Matthew in 2014. At that time we were looking for a strategic partner to help us better understand the attribution of display ads beyond click based conversions and help us explore programmatic media buys on ad exchange.
Matthew is analytical, attentive to details and responsive (despite a 2 hour time difference). I can always expect a thorough explanation from Matthew when there are questions or issues. Matthew and his team at Apogee understand our needs and I am confident that their programmatic approach will increase the efficiency in our account acquisition and be a good supplement to our direct partnership with publishers. With the evolving technology, we have put our trust in the Apogee team to help us reach our target audience smarter and evaluate our acquisition strategies better.
Director of Advertising
“We have valued the partnership with Apogee. They have helped us better understand and capitalize on remarketing and prospecting opportunities in our business, highlighting opportunities for us for further focus and improvement in ROI. We appreciate their collaboration and expertise and ability to work with us to solve our most priority problems.”
VP and GM Payments
APOGEE IS DIFFERENT
The desire to win is in our blood and your success is ours. We exceed our client customer acquisition goals at both scale and efficiency through an obsessive approach to advanced programmatic media buying. We leverage contextual cues, audience behavior, user-level journey progression and market level data sources to not only drive incremental business growth, but to provide insight and analytic intelligence that far exceeds other programmatic solutions available in the market.
Programmatic now gives us a variety of mediums and channels to leverage, providing efficiency, scale and accuracy like never before. We have chosen to focus our programmatic expertise on solving customer acquisition and growth challenges for lead-based businesses with complex sales cycles. Apogee not only generates more leads, but we can tell you more about the journey and quality of those leads.
The Social channel continues to prove itself as a very efficient tool in leveraging hyper-specific content to target existing and potential customers. Apogee puts the right triggers in place in order to optimize every customer interaction, collecting audience insights along the way that can be implemented across Display and Search.